Marketing and propaganda • Culturology

Kultura : menadžment, animacija, marketing

Milena Dragićević Šešić, Branimir Stojković

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

It shows how culture can be linked to the economy and how this connection can greatly influence the development of culture. The book is based on a broad concept of culture that is not limited to the isolated activities of traditional institutions but encompasses many flexible and intangible forms and is inextricably linked to society.

Translation

Ivana Vučičić

Editor

Milenko Đurić

Illustrations

Dan Peržovski

Graphics design

Dan Peržovski

Dimensions

23.5 x 17 cm

Pages

351

Publisher

Multimedia Clio, Beograd, 2011.

Latin alphabet. Paperback.

Language: Serbian.

One copy is available

Condition:Used, excellent condition

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