Mali ekonomski rječnik

Međunarodna suradnja i ekonomski razvoj

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Realizacija: Umijeće uspješne provedbe poslova i projekata

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

Upravljanje operacijama i lancem opskrbe

The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.