Redefiniranje globalne strategije
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
After all, the world is not so flat. Business entities that do not take into account specific political, cultural and economic differences are doomed to failure. Professor and strategy consultant Pankaj Ghemawat's book Redefining Global Strategy offers a reality-based view of globalization and practical tools to help achieve profitability in cross-border business. Countering the common view of globalization, Ghemawat argues that the world is in fact "semi-globalized." Through a comprehensible analysis, based on facts, he explains that the global business environment is defined by differences brought about by borders. Using detailed examples of successes and failures of the world's most powerful companies, Redefining Global Strategy provides practical management tools to help business entities create value from cross-border operations.
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