BOOM: kako organizirati suvremenu malu kompaniju

The book BOOM – How to Organize a Modern Small Company by Alan Žepec, published by Profil in 2022, is an exceptionally useful and practical business manual aimed at business owners, founders, and managers. The central issue the author addresses is the common trap where entrepreneurs become prisoners of their own businesses, spending their days "putting out fires" in daily operations rather than focusing on strategic company development. The author offers a solution through his own comprehensive methodology known as BOOM (Business Operating Model). Through clear, structured, and easily applicable steps, Žepec guides the reader through the key pillars of building a stable organization: from defining a clear vision, purpose, and strategic goals, to establishing an effective organizational structure and processes, and finally, implementing a communication rhythm and tracking key performance indicators (KPIs). Special emphasis is placed on delegation, separating the owner's role from operational management, and building a healthy organizational culture where employees take ownership. BOOM is essential reading for anyone wishing to transform their small company into an autonomous, stable, and profitable system.