Essays on American Society and Character for Advanced Students of English as a Foreign Language.
One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
The book is still required reading at philological faculties today because it systematically connects language with literature and social context for the first time. It is written clearly, without ideological exclusivity, which was a rarity in 1990.
A direct, enjoyable and humorous read, and all of this is primarily thanks to the magic of storytelling - Nives Opačić tells a thousand and one stories about every word.
Berruto explains what meaning is in language and how it is formed, interpreted, and transmitted. He elaborates on different approaches to semantics, including the relationship between words, concepts, and reality.
Guiraud defines semiology as the science of signs and sign systems. He starts from Saussure's idea that language is the model for the study of all other signs.
Linguistic and cultural essays on transmediality