Inovativno3 poduzetništvo: za studente, inovativne poduzetnike i poduzetne znanstvenike

The book "Innovative Entrepreneurship: From Idea to Market", by Dr. sc. Ivan Štefanić, published in 2015 (published by the Faculty of Food Technology in Osijek and TERA Tehnopolis d.o.o.), is a comprehensive textbook and practical manual intended for students, entrepreneurs and researchers. The author, with many years of experience in the technology transfer system and encouraging the start-up scene, systematically discusses the key steps needed to transform an innovative idea into a successful marketable product or service. Through a clear methodology, the work covers topics such as identifying and evaluating business opportunities, protecting intellectual property, developing business models, creating business plans, and financing and risk management modalities. Special emphasis is placed on the role of innovation infrastructure - business incubators, technology parks and universities - in the development of the entrepreneurial ecosystem. Ivan Štefanić skillfully combines theoretical knowledge with the real challenges of the modern economy, providing readers with concrete tools for bridging the gap between scientific work and commercialization. "Innovative Entrepreneurship" is a valuable piece of literature for anyone who wants to build competitive and knowledge-based entrepreneurial projects.