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*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Ein Leitfaden, um schon heute die Best Practices von morgen zu entwickeln. Ein Aufruf, veraltete Systeme und Prozesse langsam zu verwerfen und neu und anders über Management zu sprechen.
Das Buch „Office Business Management“ von Zane K. Quible bietet in der achten Auflage von 2010 einen umfassenden Überblick über die wichtigsten Aspekte des Office Business Managements.